The Principality of Monaco takes great pride in being known as the “Capital of Yachting”. Home to the world’s most admired yacht show, Monaco also lures and accommodates the finest vessels that prowl its shores throughout the year.
To reinforce this unique position, 2018 saw the launch of SUPERYACHT TV – Monaco’s first, and the World’s only international globally distributed TV channel dedicated to superyachts and life onboard.
SUPERYACHT TV – anytime, anywhere…
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“KEEP THE OCEANS CLEAN, KEEP THE OCEANS SAFE,
THANK YOU FOR WATCHING SUPERYACHT TV”
His Serene Highness Prince Albert II of Monaco
Space Systems International – Monaco
the name behind Superyacht tv
SUPERYACHT TV is wholly owned by Space Systems International (SSI) – Monaco; an integrated telecommunications service provider created in 2004 specialising in satellite telecommunications.
SSI is the owner and operator of MonacoSAT-1, a satellite built by Thales Alenia Space and launched by Elon Musk’s SpaceX in 2015 in Cap Canaveral, using their Falcon 9 rocket.
The Growth of Digital
Over the last few years, the distribution of global advertising expenditure in digital has maintained a consistent growth, whereby in contrast, there has been a notable decline in popular print; newspapers and magazines. The forecast for digital advertising spend remains positive.
Historical Newspaper expenditure
DOWN
Historical Magazine expenditure
DOWN
Historical Digital expenditure
UP
Future Digital expenditure
UP
Source : Statistica & eMarkete
The Power of Videos
The last decade represents a huge milestone for video as a marketing medium. It has overtaken all other communication channels including radio, print and direct mail and shows no signs of slowing.
59%
of executives would...
…rather watch a video than read text
78%
of people watch...
…online videos every week
81%
of businesses use...
…video as a marketing tool
85%
of consumers...
…want to see more video content from brands
95%
viewer retention...
…of a message when watched in video format
300%
more traffic...
…when using video marketing
Source : Hubspot, Wordstream, Marketing Sherpa & Insivia
A GLIMPSE OF SUPERYACHT TV
A superyacht, whether chartered or owned, represents a gateway to a very special lifestyle. SUPERYACHT TV showcases not only the stunning yachts themselves, but also the stories behind them, taking viewers on a visual journey both onboard and onshore, to see the destinations, to meet the people, to share the fun and to experience the life.
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CHANNEL FORMAT
24-hour schedule with specific time allocations given to all categories.
The Yachts
Yachts for sale and charter, new deliveries and vessels of special or historic interest
Life Onboard
The superyacht lifestyle such as the onboard cuisine, wine, fashion, watches, accessories, art, fitness and wellbeing
Places to go
Countries, islands, coastlines, towns, ports & marinas, real estate, yacht clubs, restaurants, bars, hotels and beach clubs
Yacht Events
Regattas, boat shows, races, parties, owner rendez-vous, awards and launch ceremonies
Yacht People
Yacht owners, charterers, designers, builders, key industry figures, Captains, chefs, models and celebrities
Tenders & Toys
Chase boats, fishing boats, limousine tenders, sports boats, toys, wave runners, jet skis, subs, helicopters and private jets
The Creators
Yacht design, interior design, shipyards, craftsmen, new technology, innovation, sustainability and marine conservation
Superyacht Weather
Live web cams showing the latest weather from all the top superyacht destinations worldwide. *Coming soon
Superyacht News
Weekly round up of all the latest news and developments from every corner of the superyacht world. *Coming soon
GLOBAL DISTRIBUTION
Target Demographic
SUPERYACHT TV’s Target Audience
Owners & Charterers
Family Offices
Luxury Lifestyle Aficionados
Indulgent Travellers
Yachting Industry
Prospects
Captains & Crew
Exclusivity Seekers
HNWI & UHNWI
Key Viewer Demographics
Live stream viewer analytics since launch
Top countries viewing the channel
USA
UK
France
Germany
Monaco
Italy
Turkey
Netherlands
Regions
targeted for growth
Asia Pacific
Australasia
Middle East
Audience
78% Male Viewers
22% Female Viewers
The Channel’s Performance
Live Streaming Viewings
+643%
2018-2025
Average Screen Time
+12%
2022-2025
App Downloads
+65%
2022-2025
Satellite
Reach
+236%
MENA to MENA+WEST
Viewings by Country
+20%
2025-2025
Social Media Followers
+76%
2021-2025
YouTube Views
+218%
2022-2025
Our
Partners
UP
2018-2025
Global Partners
AND MANY MORE…
Monaco Partners
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Request your full quotation including additional discounts that may apply
Video Production Quote
Our full-service production team will work with you to take away all of the time, trouble and stress of planning, shooting and editing your content.
We also offer editing services, whether you’d like to simply change your background music, trim your content or add some innovative graphics, our production team is here to help.
The first and only international luxury television channel dedicated to the world of Superyachts and life onboard
WATCH ON ANY DEVICE, ANYTIME, ANYWHERE
